WHEN: 12 -15 November 2017 WHERE: Prague, Czech Republic
During the 56th Annual ICCA Congress, in front of a record-number of 1250-1300 participants, Jerusalem presented its sophisticated strategy.
How has Jerusalem developed a comprehensive and successful strategy to overcome the challenge of regularly occurring security scares and incidents? What systems and tools has the city set in place that benefit both regular tourism and their international meetings business?
Ilanit Melchior, Director of Tourism in Jerusalem, spoke to the audience at the ICCA Congress about the “tool-kit” that the city created to confront any challenges and skills required to deal with crisis situations.
Following her presentation about Jerusalem, Mrs. Melchior joined other expert panelists to ascertain what other strategies are possible, and when they are most relevant and effective.
Click here to view the power point presentation.
