*WSB CASE STUDY:* WSB logo mini Thousands of employees of the US-based World System Builders, a financial services company, (WSB) came to Israel on a weeklong supertrip sponsored by their employer (a subsidiary of TransAmerica Insurance). It was the largest corporate group to visit Israel or anywhere at one time - part of the growing incentive tourism industry. *WHEN: 10-22 September 2019* *WHERE: Jerusalem, Israel* Globes – an Israeli business and financial website reports that incentive tours worldwide totaled an estimated $60 billion in 2018. Some 50 percent of incentive tours globally come from US companies. “When people heard our next trip was to Israel, they wanted to bring their family and friends,” said...
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