Case Studies

*WSB CASE STUDY:* WSB logo mini Thousands of employees of the US-based World System Builders, a financial services company, (WSB) came to Israel on a weeklong supertrip sponsored by their employer (a subsidiary of TransAmerica Insurance). It was the largest corporate group to visit Israel or anywhere at one time - part of the growing incentive tourism industry.  *WHEN: 10-22 September 2019* *WHERE: Jerusalem, Israel* Globes – an Israeli business and financial website reports that incentive tours worldwide totaled an estimated $60 billion in 2018.  Some 50 percent of incentive tours globally come from US companies.   “When people heard our next trip was to Israel, they wanted to bring their family and friends,” said...

*INCON CASE STUDY:* * * Innovation & inspiration bring travel bloggers to Jerusalem WHEN: 19-21 March 2017 WHERE: Jerusalem, Israel *Jerusalem hosts TBEX – the world’s largest gathering of travel bloggers, writers, new media content creators, and social media travel industry professionals...* *CASE STUDY INTRODUCTION* In recent years, Jerusalem has undergone a culture renaissance. In an effort to raise the digital awareness of the city as a primary tourist destination that surpasses the historical narrative of the city, Jerusalem hosted the Travel Blog Exchange, or TBEX, with the goal of creating positive digital content and bringing new creative angles to what the city has to offer. Following a successful bid to host TBEX, the JCVB organized and...

mhealth israel logo mHealth Israel brought 400 of world’s sharpest minds, startups, and tech companies to shape the future of global medical innovation.  mHealth Israel Founder Levi Shapiro stated “Based on the comprehensive mHealth Israel database, it is clear that Jerusalem is experiencing a boom in life science and Medtech investment and startups. Jerusalem offers the perfect setting for global C-level decision makers to meet innovative startups from across Israel, Europe and the US.” As Israel’s largest medical technology conference, mHealth Israel is bringing an impressive bill of international speakers including: * Nicola Blackwood[https://www.linkedin.com/in/nicola-blackwood-358798bb/], Former Health Minister, UK * Hal Wolf[https://www.linkedin.com/in/andrea-albornoz-703665/], CEO of HIMSS * Lucas Josten[https://www.linkedin.com/in/lucasjosten/], Vice President, Digital Health at Deutsche Telecom * Laure Maillant[https://www.linkedin.com/in/lauremaillant/], Technical Advisor in digital innovation at...

Recognized as one Europe’s largest organizations in molecular life sciences, the 42nd Federation of European Biochemical Societies (FEBS) Congress brought over 1600 participants to Jerusalem. The FEBS Congress aims to provide an outstanding international forum in the area of Europe and neighboring regions for the face to face exchange of knowledge and ideas across the molecular life sciences. The broad subject coverage of the Congress and its size provide an excellent setting for participants to gain valuable insight into progress in research areas beyond their own. In addition, a range of special sessions aim to engage participants on wider issues, such as teaching in the molecular life sciences, and science and society questions. A...

WHEN: 12 -15 November 2017* *WHERE: Prague, Czech Republic During the 56th Annual ICCA Congress, in front of a record-number of 1250-1300 participants, Jerusalem presented its sophisticated strategy. How has Jerusalem developed a comprehensive and successful strategy to overcome the challenge of regularly occurring security scares and incidents? What systems and tools has the city set in place that benefit both regular tourism and their international meetings business? Ilanit Melchior, Director of Tourism in Jerusalem, spoke to the audience at the ICCA Congress about the “tool-kit” that the city created to confront any challenges and skills required to deal with crisis situations. Following her presentation about Jerusalem, Mrs. Melchior joined other expert panelists to ascertain what other strategies are...

*Any conference that wants to truly distinguish itself should learn how to leverage the power of an event hashtag. Especially on Twitter, but Instagram as well, people share content before, during and after the conference. Any of the content that includes the hashtag can then be used for future market research, audience engagement, or content articles. Here are five ways to get the most out of the event hashtag. * *1. Pick the Hastag and Promote It to Target Audiences* *The first thing to do is create a hashtag for your conference and promote it. You should make sure it is posted around the conference and at speakers sessions. It is essential that all audiences, attendees and speakers know the hashtag and use it. * Prior...

View the published version here.   International tourism and conferences are significant contributors to economic growth and development. In fact the growth in the number of people attending events and meetings internationally has even outpaced national income growth in recent years. Even though travel and tourism industry are clear economic drivers, unfortunately they are not protected from the sinister impact of terrorism. In 2017, it seemed that almost every week another city around the world was at the center of a terrorism crisis or a natural disaster. This means that the issues of risk management, event and venue security, and crisis communication have never been more important to the industry. In the current tourism arena, facing a...