Jerusalem has become a primary global destination for tourism and conferences. How did one conference raise awareness and change public perception about Jerusalem?
How did one conference reach millions of people, inspire the next generation of travelers and propel Jerusalem to new levels of success?
Jerusalem Mayor Nir Barkat Addressing TBEX Conference
In 2016, the JCVB together with the Jerusalem Development Authority, embarked upon a unique digital awareness campaign focused around hosting TBEX, the Travel Blogger Exchange, the largest international travel bloggers conference.
Following a successful bid to host TBEX, the JCVB organized and managed every detail of the conference ensuring that delegates would have access to all the facets of Jerusalem that would interest the international travel blogger community.
Jerusalem Neighborhood Tour (credit: Noam Moskowitz) TBEX Jerusalem Conference 2017 (credit: Noam Moskowitz)
During the three-day conference, attendees enjoyed learning about Jerusalem, snacking on the trendiest foods and delicacies throughout the city, all while participating in a riveting conference that focused on advancing their career as digital influencers.