Imagine running a whirlwind series of over 30 meetings over the course of 3 days. That’s exactly what we did during IMEX 2017 in Frankfurt Germany.
IMEX in Frankfurt is the world’s largest travel and tourism expo. This annual event brings 3,500 exhibitors (including tourist boards, convention bureaus, international hotel chains, airlines and destination management companies). This is the largest arena for planners interested in securing international meetings, events, and conferences.
Photo Credit: IMEX
With so many people, the buzz at IMEX is electrifying. The sounds and energy is focused on driving business combined with the force of global opportunities.
Our goal at IMEX was simple: to introduce the world to Jerusalem as a potential meeting and convention destination.
The IMEX edition of Meetings International featured the Jerusalem CVB giving us an excellent platform to market our destination.
Mrs. Kirsten Douglas, Knect Events learning about JCVB
Mrs. Liulin Chen, Director, Xiamen C&D Intnernational Travel Service Group
PCO’s, Conference Bureaus, MICE organizers and international conference boards were eager to see our planner’s guide and learn about the many unique and creative venues that Jerusalem can offer. Our financial incentive program piqued the interest of many as did our announcement of an upcoming FAM Trip for conference organizers and decision makers.
On Tuesday evening of IMEX, Jerusalem hosted an intimate cocktail reception. Nearly 30 international conference industry leaders attended, all learned about Jerusalem CVB and its recent successes in bringing some top tiered international conferences to the city, including TBEX, NASA, OurCrowd, and many more.